At the time, it was conventional for PCs to be sold as kits, with the user acquiring components such as the keyboard and power supply separately. While Wozniak was designing the Apple II, Steve Jobs was figuring out how to sell it. Wozniak designed the Apple II in the Palo Alto garage of Steve Jobs's parents. It was designed in 1977 by Steve Wozniak, a brilliant 26-year-old engineer with a knack for packing a lot of functionality into a small and affordable package. ![]() The Apple II was the first personal computer to achieve significant commercial success. That approach has allowed Apple to build some of the most elegant and user-friendly products ever created. Apple is a designer-centric company that likes to build all parts of a product - hardware, software, and online services - itself. The Apple II, Macintosh, iPod, iPhone, and iPad have all been widely emulated - if not outright copied - by Apple's competitors.Īpple's success is due in large part to its obsessive focus on the user experience. Since then, the company has been led by Tim Cook, Jobs's longtime deputy.Īpple has been a Silicon Valley trend-setter for almost four decades. The result: Apple earned almost $40 billion in profits in its 2014 fiscal year. Then Jobs led a spectacular recovery, introducing the iPod in 2001, the iPhone in 2007, and the iPad in 2010. When Jobs returned to Apple in 1997, it was close to bankruptcy. ![]() (ChinaFotoPress/Getty Images)Īpple began to struggle after its board ousted Steve Jobs from the company in 1985.
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